We are, in the philosophical sense of the watch industry, a watch for 'the citizen' and we take very seriously link the responsibility we have not only for each other, for our customers, but for the broader world, link said Studer. "Basically humans have become inconvenient to this world, but now we have a chance as a brand once link again to stand up, be accountable to the world around us, acknowledge the role we play in it, and challenge ourselves and the rest of the industry to be better."