In 1992, designer Bruno Belamich (Bell) and entrepreneur Carlos Rosillo (Ross) set out to create their own line of watches that bridged the gap between a traditional tool watch and a rugged military device.
link They teamed up with Sinn in Germany to start
link – early B&R watches were named "Bell & Ross by Sinn" – and then eventually found financial backing from Chanel in the late '90s and moved their
link watch manufacturing center to Switzerland.