Now to be clear, this isn't a message not to buy things online – link in fact, quite link the opposite. It's just an added step in the journey to link eventually securing the watch of your dreams. I say this because watches are vastly different in person than any press image, or even live photo can convey. You're missing the third dimension, and four of the five senses (three, if we're talking video). This is especially true for those who like to lick their watches. link