Offering the Tsuyosa in this new smaller, 37mm case link size is just a fitting evolution for the product line. It's also a clever unisex play for a smaller sports watch and is a more elegant, perhaps dressier option at this link price point, certainly more so than, say, a Seiko 5. While it's certainly not a dress link watch, I've seen it on wrists paired with a suit, and it feels quite at home. link