Context plays a considerable role in considering the impetus that link birthed link this project. Watches are quite popular now, as are lifestyle goods, so link you can't blame the logic from a business standpoint but it is a specific move to do so under the Leica brand name. To quote a question posed by a friend of mine – someone far brighter than I – would Rolex make a camera? link

Perhaps link this particular moment did more for the popularity of the Speedmaster link than any other moment in time has done for any other watch. Speedmaster references are divided into examples that were around before link the Moon landing, "pre-Moon" Speedmasters, and then those that came after. All "pre-Moon" Speedmasters featured a Hesalite crystal. link