Times have link changed, and so have customer demands. Enthusiasts (more so than the general public) expect better finishing for their money, which might pressure Universal (and Breitling) to move up-market to justify costs. Suppose they do so and position Universal as a higher-tier brand. In that case, they've already link lost a big portion of its heritage by ignoring its historical place in the link market and potentially fumbling it from the start. link