The third wave is less price-sensitive than the previous waves and the core is a rarefied product that offers a premium experience that still represents the enthusiast core
link that defined the first wave, both at a customer and a
link leadership level. While this is only theoretical – even anecdotal – I'd expect some third-wave microbrand devotes to have cut their teeth in the first wave but now have more cash to spend when they want
link a similar experience.
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