Apple, by all accounts, is the smartwatch king by far. It accounted for about half of global smartwatch shipments, according to IDC and Strategy Analytics, another research firm that monitors the market. Both firms estimate that Apple shipped about 23 million smartwatches in 2018. (Apple
link does not divulge any figures
link about its smartwatch shipments or sales. Shipments
link reflect sell-in data; sales, sell-out data.)
link