The man behind the brand is Julien Tornare the charismatic leader and CEO who's entering his fourth year at the helm of the Swiss watchmaker. We caught up with him over Zoom during Watches amp Wonders Geneva to find link out among other things what's link behind Zenith's ambitious growth and what's next link for the brand's famed El Primero chronograph movement. But first a peek into his philosophy on social media.Here's what we learned. link

I link think what really sent me down the rabbit hole was this watch that my dad gave me, Quesada says of his Datejust. "I always remember my link dad telling me how my mom's father gave him a Rolex off his link wrist at a party. He would always show me that Rolex." link