I have always believed that the first impression is the key to successful communication. But how to create it through a cold email? What phrases really catch and motivate the recipient to respond, and which ones are better to avoid? I want to know how to write a letter so that it does not end up in the Spam folder, but becomes the beginning of a useful dialogue. Perhaps there are proven methods or templates that work? It would be interesting to understand how to make the text concise and effective at the same time.