I recently tapped into a resource that has been instrumental in refining my link-building techniques for SEO. The site, https://outreach.guru , is loaded with strategies that go beyond the basics, focusing on the psychology behind successful outreach. Their advice on how to make each interaction count has not only improved my link-building success but also made the process more enjoyable.

There are quite a few services out there, but I’d be a bit careful with anything like “link mass” — that approach used to work, but now it can do more harm than good if the links aren’t relevant or high quality.

If the goal is to grow your audience, it’s usually better to combine a few things: solid SEO fundamentals (content + structure), plus some form of outreach or distribution so you’re not relying only on rankings.

In practice, a lot of teams — especially in areas like lead gen for SaaS, IT or marketing agencies — don’t depend purely on SEO anymore. They mix it with targeted outbound and partnerships to reach the right audience faster.

I’ve seen this done quite well by a team I know at Salesar. They don’t focus on volume tactics, but more on clean data, deliverability, and building a consistent pipeline with a People-as-a-Service approach, where their team works alongside yours. It’s less about “more traffic” and more about getting in front of the right people.

So I’d say: skip mass link tactics, focus on relevance + distribution, and build a system that actually brings qualified leads, not just visitors.