Zenith was, like many brands at the time, growing. It had been acquired by LVMH in 1999, and in 2001 new leadership was installed in
link the form of CEO Thierry Nataf. The Nataf era at Zenith lasted until 2009 and – to put it nicely – it isn't a period generally looked at
link favorably these days. The simplest way to describe it would be as a period of excess, and so I'll leave
link it at that.
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