Take the example of a typical farmer who harvests fruits and vegetables in bulk and takes them to a local market. Unaware of the demand trends and price levels at that market, the farmer may encounter one hundred other farmers selling similar products, forcing him to sell his products at a loss or to not sell them at all. Unable to recuperate the hefty transportation costs needed to take his products back with him, the farmer is forced to abandon them for pigs and goats to scavenge on. Since the market is inundated with too many fruits and vegetables but too few buyers, the farmer’s investment goes to waste.

Meanwhile, in another market, there isn’t enough food to meet the needs of hungry consumers looking for the food they need to survive.

The problem here is not due to a scarcity of resources; it is due to a lack of information. At AMIS-Cameroon, we aim to bridge the gap between farmers and their consumers, to ensure a mutually beneficial and successful relationship that will help reduce hunger and poverty on both sides.