App Store Optimization is crucial to take your app to the top on leading App Stores like Google Play, Apple App Store, and Windows Store. App store optimization focuses on improving the ranking of your mobile app in the app store search results. If you are developing your app on Android or iOS, you will be working to optimize your app on Google Play Store or Apple Play Store simultaneously.

What is App Store Optimization?

To understand this better, let's suppose we are in search of a travel booking app on the Google Play Store. To do so, the first thing any user could is to open Google play store and search potential keywords for a travel app. when you type and search for a travel app, you will see several apps in the result area. Now, the user will probably select any app from the results on the first page. This is what keyword app store optimization is. You would want to rank your app for a certain keyword on one of the top apps.

Goals of App Store Optimization

What comes next? App Store Optimization doesn't only focus on ranking your app on the top, but it has some other helps your target audience to discover your app either through app store search, Google search, or via any other way. Moreover, it focuses on converting app visitors into app installers and then into loyal app users.

To retain users and turn them into loyal users, it is important to provide them value on a consistent and continuous basis. So, we have three goals in the app store optimization; to rank our app on the top; to make users download our app, and to turn users into loyal users.

Now you know what app store optimization is and what the goals are associated with it. Let's move to the next thing. App Store Optimization can be done in both organic and paid/ads way. In this blog, we will focus on organic ways of optimization.

Organic App Store Optimization

The app store optimization starts with the app name. When we conduct the necessary research and decide on what keywords we want our app to rank for, we move on to using that keyword in our app title, subtitle, and App's URL. The main keyword should reflect on all of these components. This is the first step of the app store optimization of an app.

Keyword Selection and Usage

Now let's move on to the app keyword fields. There are other areas where we make sure to include the right keywords. One of the most important keyword fields is the short description of the app right behind the subtitle. Moreover, we should select a dynamic and evergreen keyword that remains searchable timelessly. Also, we should update the app content time-to-time to keep it optimized for mobile app search results.

We should also include the keywords in the long description of the app. This section can incorporate more than one keywords and key phrases. So, we can include some relevant keywords in this area. However, general SEO guidelines need to be followed here, as well. Avoid keyword stuffing.

App Ratings and Reviews

App ratings and reviews are essential trust-areas for users on app stores. Download volume and latest update do matter as well. Whenever a user comes to your app, they check your app's ratings, reviews, and the number of downloads. Make sure your app works well without any bugs and glitches so that you can improve your app reviews. Visitors do check reviews on the app. if they a problem quoted by many users, they leave the app. Also, respond to users' comments on your app and give them a response that satisfies their concern. This helps your potential users decide to download your app.

App Downloads

When a user downloads your app, the Google algorithm takes a signal that the app is useful to users. Google finds your app relevant by the use of relevant keywords and the number of downloads. When people rate your app as good, Google Play Store learns that your app is useful for users. When the number of downloads increases, it supports increased prominence within the app store ranking.

Conclusion

From the above paragraphs, we conclude that if we want our app to rank at the top, we have to choose a strong keyword relevant to our app. then, we have to incorporate the keyword into the title, subtitle, short description, and app description. Moreover, we should make sure that our app gets the necessary exposure to acquiring good ratings and reviews. This works as a cycle to help our app rank better. These are a  few essential points for app store optimization that every mobile app development company should take care of to help their app rank better.