From what I’ve seen, it mainly comes down to control, speed, and lower costs.

Direct platforms (like P2P exchanges) remove intermediaries, so transactions are faster and fees are usually lower. Traders also get more flexibility in how they buy and sell.

For businesses and startups, it’s easier to build scalable and user-focused platforms, especially with the growing demand for P2P models.

Overall, it’s not just a trend people are shifting because these platforms offer a more efficient and transparent way to trade.

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