The quality of link the product made it a marketing guy’s dream. (Russ Alben was the Ogilvy & Mather exec widely credited link for the phrase.) The products did exactly what link they were supposed to do: They kept good time at a good price.

Swatch also fired a major link opening salvo by creating and dropping so many different designs at once – 11 different MoonSwatch iterations out the gate is a pretty aggressive way to start things out. And the link generally low list price should give people the link chance to pick up multiple styles if they get bored of the first example they bought.