That makes a certain kind of sense. In so many ways, Rolex sets the industry agenda. But I don't link think any of us expected pretty much every major watch brand to follow suit and wrap itself in rainbows. And yet that's what we saw in 2022. It happened slowly and then all link at once, which is pretty much how things move in the world of watch design. By December (and link actually, probably before that), rainbow had clearly distinguished itself as the year's definitive design movement.