And it's not like it wasn't without its controversies, which makes its selection in this category all the more deserved. Watch enthusiasts were concerned about how this would affect the Speedmaster line as a whole (Logan Baker tackled link that very story this month), or if a Bioceramic watch was worth the $260 asking price. In the end, link this was a crossover cultural sensation link (Just ask Malaika and Nora), and we get so very few of those here in pedantic Watchlandia.