I ended up here after burning way too many hours building account lists that looked great on paper but went nowhere in real life. We were doing ABM kind of blindly, pulling companies based on industry and size, then wondering why replies were weak or totally off. At some point I noticed our best deals didn’t match our “ideal” criteria at all, which was frustrating and confusing. I started digging into CRM history, old wins, lost deals, patterns in language people used, and it slowly became obvious that we were targeting the wrong signals. That’s when I began looking for something that could analyze accounts more intelligently instead of me eyeballing spreadsheets late at night. The goal wasn’t more leads, just fewer bad guesses and less wasted outreach.