What do you normally do when you want to find out about something? Most people normally search the web. More accurately, people use search engines. To be a little more specific then among many search engines people prefer to use Google. And when you search for information on Google the sources of reliable information are provided to you as results. Now, when you create a wikipedia page then you are basically creating awareness and most brands use it to create awareness about themselves because when someone makes a search on Google related to something they have or their organization then their wiki page is also presented in search results. What other ways can be used for creating brand awareness?