Why don't you developers create a game that people cant spend money? Let these guys have to work to build their character . Bet you 95% couldn't build a character . They only want to buy their br instead of working for it. Make it fair across the board.
It simply would not work, as we would have to rely on other games and players to cover the costs for the game and thats not really fair on them when the games have to make the money to cover their own costs.