As the brand's footprint grows, it makes sense that they would expand into new areas, and a partnership with Alpine is certainly a new frontier. This is especially true when you think about Moser's stance on branding.
link Most of the time you don't
link even see a brand on the dial of one of its watches, and if you do, it's nearly invisible. But it's that commitment to its own brand ideals that also appealed to Alpine, a commitment to
link the craft over a commitment to flash.
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