Chat commands, to make it easier to chat to a guild or use a horn. Something like the following...
/h Turnip Everyone welcome!
/g We doing the guild boss today?
/w How is everyone today?
@s42.Shiner Hey buddy!
and once you use that command make it stay on that channel. Although while using a horn, you should make it revert back to what ever channel the user was using before.
You can always add a /help for a list of commands :P
GM Online
You should make and area in the game that list which GM's are online and make their names clickable, so that if you needed help from one. You could just pm them!
Claim All
Should make a claim all button for Blessing, would make it easier. A lot of people let it build up while AFKing anyways...
Refreshing Forum
Being a Web Developer I can't help but notice things on the website and forum, you want to make people more active on the forum. How about starting out by making it easier to see new post? First thing I would do is add
"30">
You could also drop that down to a 10 or maybe 15 second refresh or shorter if your server can handle it.
Weekly Game Events
You can make a weekly game event that would be a little difficult and also require a team, but give out bigger awards then anything in else in the game can offer.
Dedicated AFK Area
I understand shadow land is built for AFKing, but you should make a bigger map that spawns mobs 1 second after they are killed. A place that people can go to and AFK together without needing to be in a party. This way they will be able to gain XP, GOLD and Spirit. My reason behind this is, some people aren't good with making new friends. Most guilds have requirements, so new people cant join right away. This would make the game seen a bit easier for them to play.
PM fix
Instead of all your PMs going into one message box, you should make PMs popup into a window in the game with just that user in it.
Turnip Fix
My guild does our Turnip events everyday together. We have two set people at two different times of the day to do turnips. Would be nice to have a button on the turnip that will invite everyone in the guild that is online to join that turnip event. Instead of having to spam world chat with your invite and kick people out to allow more to join.
Will update this thread as I think of more things